Dr. Denim is not a label like every other label, as to them creating jeans is science and art at once. Just like a car producer knows every part of his cars and tries to optimize it, Dr. Denim know everything about their jeans and develop them continuously. This, however, resulted in a huge number of designs, cuts, washes, materials and other stuff that has been added to the Dr. Denim repertoire over the years and makes their jeans unique and many-sided. 2004 the brand was founded in Sweden by the Graah family and landed an instant success with their first jeans style Unagi, which had a wearable classic look with a modern twist. With scientific precision and lots of creativity Dr. Denim continued to design jeans models and became known to be a superior jeans label. Dr. Denim – A matter of life and denim!
