The brand Ben Sherman from England was adopted from nearly every youth culture in the last decades and is worn by countless style icons today. They’re appreciated for their originality, creativity and unique style that are based on Ben Sherman himself. 1963 he realised his idea of a button down shirt and concentrated his attention on various details e.g. by using only high quality American fabrics or choosing his very own colour combinations. The English youths of this time discovered this shirt for themselves pretty soon and the brand Ben Sherman began to become what it’s today: A fashion label with a complete lifestyle selection in more than 40 countries. „Looking good isn’t important. It’s everything. “
