When in summer 2011 two friends decided not just to spend their holidays hanging around and relaxing, but instead worked together on a new fashion label, Hype. was born! The British streetwear label was able to attract people’s attention very early by winning a couple of online merchandise competitions with its fresh t-shirt designs. For each competition the price has been 100 t-shirts printed for free, so the guys could launch their first collection with three different t-shirt designs and a unique, lighter design, which they paid for themselves. The collection was sold out unbelievable four hours after the sale had begun. Motivated by this huge success the Hype. crew started to build up a brand new website, got itself a larger storage and of course worked keenly on its new collection, which sold even better than the first! By now, Hype. has made itself a name all over Europe and already has big plans for the years 2013 and 2014. So stay tuned for what there will come from this new streetwear label. And meanwhile – Just Hype!
