Image: Barbie 2025 Career of the Year [@barbie, Instagram]
It’s time to expand your Barbie collection - or start one if you don’t have one yet! As part of their "Career of the Year" concept, Barbie has now introduced two new dolls representing the roles of a musician and a tour manager.
As with every year, this career representation aims to encourage young girls in their career choices. The official announcement also highlights some industry statistics: According to the post, only 22% of musicians are currently women, while 31% of tour managers are female.
Here’s what the Instagram post says:
"The Barbie 2025 Career of the Year highlights Women in Music, featuring two distinct professions: Musical Artist and Tour Manager. While women's contributions to music can't be overstated, there continues to be a lack of representation for women across roles in the industry overall."
"To date, Barbie has worked in over 250 professions. With the annual Career of the Year, we hope to inspire the next generation to explore
their dreams, and encourage more girls to explore the many limitless careers in music, both on and off stage. #Barbie #YouCanBeAnything"
