RVCA, pronounced Ruca, is an action sports and lifestyle brand that managed to combine art, music and fashion in a unique way without following a certain trend. Whether in fashion boutiques or skate shops, RVCA apparel always fits in! Their designs deal with the balance of opposites and their coexistence. With this theme they gave their products a clear concept which makes them outstanding compared to other streetwear brands. Another great idea was their Artist Network Program ANP which enables young, talented artist to publish their pictures or music and live their art. That’s how RVCA is not only creating and selling, but also giving back to the community and establishing a friendship with their costumers which is hard to be found in today’s brand jungle!