E-Girl Style

E-Girl Style - From TikTok to the closet!

A new style has been discovered in the world of fashion: The E-Girl Style is conquering the wardrobes of young users of popular social media platforms such as TikTok, Instagram or Twitch. We’re going to tell you what the trend is all about!

Where does the E-Girl Style come from?

What used to be a derogatory term in the gaming scene has now been reinterpreted by female influencers. Male gamers used to refer to their fellow female gamers as E-Girls. The accusation: Women would create a second identity online and pretend to be interested in gaming only in order to impress men. Complete nonsense, right?

At some point, the female gamers began using the term to refer to themselves ironically. Today, the meaning has at least partially changed: A devaluation became the foundation of a new fashion style! It experienced a huge boost through social media platforms such as Twitch and Instagram, but above all via TikTok.

What does an E-Girl look like?

The main focus is clearly on aesthetics. This aesthetic is made up of styles that have been an established part of the fashion world for a long time: It combines Punk, Emo, Gothic, Grunge and even Metal elements! Gaming or Anime merchandise are also popular must-haves.

Classic fashion pieces that should not be missing in your wardrobe are pleated skirts, oversized and statement shirts, overknees and chunky sneakers or boots. The outfit is complete with bright and eye-catching accessories such as chokers, harnesses and last but not least with colorful make-up.

Create your own E-Girl look now

Do you want to dive into the world of E-Girls? Then put together your E-Girl look through our shop now! We’ll show you where to find the most important pieces.

Grab one of the iconic pleated skirts from Killstar or Jawbreaker, with a checked pattern or in black with cool chain elements. You can find statement shirts from Fuchsteufelswild or Dancitee. We also have the perfect shoes for you: Check out sneakers and boots from Buffalo, Demonia or Koi Footwear. 

You can also find your perfect accessories, such as overknees by Pamela Mann, jewelry by InternetXDoll or pimp your look with a pin by Punky Pins. Last but not least, some merch should not be missing! You’ll find a whole range of anime merchandise from classics such as Sailor Moon, Pokémon or Death Note. Do you prefer gaming merchandise? Then check out our merch from The Witcher, Overwatch or Among Us.

(Photo credit: loopy.lovely via Instagram)