If you’ve been hanging out on the streets of Southern California like 10 years ago and you’ve been watching skaters around there, you’ll have recognized that many of them were adapting a certain jeans style. The characteristics of this style were the slim but still casual cut and the framed K on one of the hip pockets. Skinny Jeans Style was the name of the model which was designed by the brand KR3W that was born out of the skate scene of Southern California in 2003. With a team of artists, musicians and skaters they developed a versatile mix of designs with various influences which brought them to where they are today. And now they are a worldwide known skate- and streetwear brand that distributes not only their continuously improved jeans styles but also a complete apparel assortment.