Hurley, this name stands for South California, sun, ocean and of course the countless surfer kids, who call the waves and the beaches their home. The first store arose in the middle of this culture in the beautiful Costa Mesa in 1979 and sold only surfboards initially. Its popularity rose fast and soon many of the best surfers in the world were costumers of Hurley and asked for more than only surfboards, which led to the label becoming more versatile. Today the brand sells everything that belongs to surf- and streetwear and is active in the skate- and music-scene. For instance they work together with bands like All Time Low or Blink 182. Thereby the guys of Hurley never forgot their roots and still share their passion for the ocean.